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The gameplay works like this: you’re a city planner and you must build roads, houses, police stations, schools, businesses, and even farms to grow your city and provide for your residents. “Instead of harvesting crops you’re harvesting your neighborhood instead of clearing your friend’s frontier you’re working on a friend’s franchise,” Sean Kelly, the game’s general manager, told the AFP. But we’re working on it, so stay tuned for more announcements soon. Well, there is a lot of fragmentation in mobile today.
#CITYVILLE GAME GOOGLE ANDROID#
Why the lack of focus on Android so far though? You have a couple of thousands of people working there, right? We haven’t announced anything publicly, so I’m not going to comment on that. We’re definitely just getting started on that level. Zynga’s revenue numbers are growing fast, but mobile is a minuscule part of that, right? We saw 3 million daily active users yesterday, and that’s across 5 different languages. We just launched CityVille last week, and it’s been the fastest-growing game for us to date. In Asia today, many folks will access the Web through mobile first, so that means we have to diversify away from the high-end smartphones, so we have a lot of work to do in that regard. We just launched Farmville in Japan through one of our partners, Softbank, mobile-only to start with. What’s the status on Zynga’s expansion outside the United States? There are things they’re doing we can leverage, so we want to look at how we can do that under the current partnership in place with Facebook. What about Facebook and its own mobile strategy with Connect etcetera? Are you guys working with them? So we take that into account, and we look for more partnerships in that regard. But there are other users looking to access our service through other sites. We stand for being social, and the reality is Facebook equals social. As you move more into mobile and other sites … how important is that for Zynga? Remember that Zynga today has a huge subscriber base: 45 million daily active users yesterday for example. Yes, there are lots of opportunities for growth right now.
They don’t really have a strong mobile presence, though. The more time I spent with Mark and the management team, the more I became impressed. I’ve met Mark Pincus a couple of months ago, and I was always impressed with Zynga as a company. I wish them all the best.īut you had a lot of responsibilities there … why leave all that to do only mobile at Zynga? I was at Yahoo for a little over 10 years, it was a great experience. Do you want to talk about the situation there right now, and your recent decision to leave? We basically want to offer seamless experiences everywhere on the planet. Our goal is to understand the limitations of devices and go from there.
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What about Nokia, Windows Phone, Blackberry …?
#CITYVILLE GAME GOOGLE FOR ANDROID#
We want to move to other platforms – you’ll see Mafia Wars for Android later this month for example. We’ve been focused on the iPhone and iPad primarily so far. We want to connect the world through games, so we want to be on any device on any platform, but to also get the experience right. Let’s talk about the Android platform – what are your thoughts on that? We have a huge user base to leverage, and they have some really exciting IP. They’ll continue to develop their own products. We want to leverage their knowhow, so we renamed it, but we will keep the team intact. We just acquired Newtoy, who have created one of the best mobile games experiences today in our opinion.
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Feel free to disclose the details right now. You’ve been with Zynga for a month now, and you’ve already got to announce an acquisition. Here are our notes (paraphrased and cut short): Zynga SVP of Mobile David Ko just took the stage at Le Web 10, where he was interviewed by our very own MG Siegler.
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